Everywhere you turn in the events industry someone is talking about webcasting, hybrid events and virtual events.
It’s a hot topic, but it’s still relatively new to many trade shows. Show organizers are struggling to understand how to incorporate this new technology into their events successfully.
Organizations recognize the fact they have a potential audience who cannot attend their event in person.
According to results of the study entitled “Measuring and Maximizing the Impact of a Hybrid Event”, half of all respondents say they record their… more