IEG and VNU Exhibitions Asia Form JV
Last week, VNU Exhibitions Asia and the Italian Exhibition Group (IEG) agreed to form a new joint venture, Europe Asia Global Link Exhibitions (EAGLE) in order to develop trade show businesses in both China and Italy.
The new JV will develop IEG’s business interests in Asia particularly in the wellness, green technology, hospitality and tourism sectors; while VNU Exhibitions Asia will have additional opportunities to develop its commercial relationships with the leading companies in Asia under the terms of the JV.
A meeting was held at the Italian General Consulate on 7th March in Shanghai. At that meeting Corrado Facco, IEG’s Managing Director, was appointed Chairman of the EAGLE Board, while David Zhong, President of VNU Exhibitions Asia, was appointed Vice-Chairman.
EAGLE will organise two events this year, the 15th Shanghai World Travel Fair (SWTF) and the Travel Trade Market (TTM). SWTF, a trade and public event focusing on China’s outbound tourism market, will take place from 24th to 27th May. The organisers are expecting more than 500 exhibitors and 13,000 buyers and trade visitors. TTM is a B2B event targeting both inbound and outbound Chinese tourism operators. It will be held in Chengdu, running from 5th to 7th September.