Mar 06, 2017
By Elizabeth Johnson
“Get the right message, in front of the right people, at the right time.” It’s a common phrase, practically a mantra for today’s marketer. And the key to achieving that goal is data.
Event-producing organizations cover the spectrum of sophistication when it comes to data driven marketing. Some are at the beginning of implementing a robust data collection system and others are using data to plan future content, develop marketing strategies and find new audiences.
“Conferences and tradeshows live or die by the quality of their data,” said Kevin Miller, president and chief… more
Mar 03, 2017
It goes without saying that trade shows and events are incredibly tough on the environment, producing massive amounts of waste and carbon emissions each year. According to MeetGreen, the typical conference attendee creates more than four pounds of waste and just under 400 pounds of CO2 emissions per day.
As a show organizer, you know you should do your part to help the planet by taking your events in a more sustainable direction, but you’re concerned that going green will not only be more labor intensive, but also more expensive.
But what it if was possible to make big changes and decrease… more
Mar 03, 2017
ConvExx, long-time show management company in the auto aftermarket space, has acquired Mobile Tech Expo from Kevin Halewood.
"Mobile Tech Expo is the premier showcase for the paintless dent repair, detailing and automotive mobile service industries, and we look forward to continuing that mission", said Chuck Schwartz, ConvExx CEO.
He added, "We understand and appreciate the Show's principles, and look to build upon what has been built as we strive to best serve the mobile automotive aftermarket."
Its founder, Kevin Halewood, will remain with ConvExx and continue as show director of Mobile… more
Mar 02, 2017
As part of its ‘Events First’ strategy, U.K.-based UBM made huge leaps in 2016, as it continues to realign its overall portfolio with the completed sale of its PR Newswire division and the acquisitions of Allworld Exhibitions, Content Marketing World and Business Journals, Inc., to name a few.
The company’s annual earnings report recently was released, indicating the events division was up last year to $874 million, compared with $775 million in 2015.
In North America, 2016 revenues were up to $363 million, compared with $303 million the year before.
UBM’s CEO Tim Cobbold took time from his… more
Mar 02, 2017
U.K.-based Informa's Global Exhibitionsdivision bought Yachting Promotions, the operator of some of the largest yachting and boat shows in the U.S., for $133 million.
“With this acquisition, Informa Exhibitions becomes the world’s leading yacht show organizer,” said Charlie McCurdy, Informa Exhibitions’ CEO.
He added, “Combining the world’s premiere show, based in Europe, with these five shows in North America creates a scale player in this attractive and growing vertical, further strengthening our relationship with leading yacht brokers and builders, providing good opportunities for cross… more
Mar 01, 2017
In a year when two of its largest biennial shows – Labelexpo Europe and Dubai Airshow - did not run, U.K.-based Tarsus Group scored like-for-like revenue growth of 8 percent and across the portfolio buyers increased by 7 percent on a like for like basis in 2016, well ahead of the company’s target of 5 percent.
“Our 'Quickening the Pace' growth strategy continued to deliver in 2016. Organic growth was strong at 8 percent, and we grew our buyer attendance, a key metric for us, by a very encouraging 7 percent,” said Douglas Emslie, Tarsus Group’s managing director.
He added, “Strategically, we… more
Feb 28, 2017
MCI recently acquired Network Media Partners, a proven sales management organization specializing in customized media sales, event planning and management, digital and print design and marketing services for associations.
As MCI continues its growth strategy in the USA, the addition of Network Media Partners accelerates the company’s leadership in delivering a comprehensive suite of innovative, growth-centered solutions for associations, according to MCI officials.
“Associations of all sizes and types face increasing economic and market headwinds. Network Media Partners has industry-leading… more
Feb 28, 2017
The Meetings Mean Business Coalition, a cross-industry communications and advocacy initiative, is introducing a platform for industry professionals in every corner of the globe to better advocate for the power of face-to-face meetings.
A newly created licensing agreement will allow partners in countries and regions outside of the United States to use MMB branding, messaging and research to form one strong, cohesive voice for the industry.
“We are thrilled to welcome more international partners into the MMB family through this global expansion,” said Paul Van Deventer, CEO of Meeting… more
Feb 27, 2017
The Center for Industry Research released its latest CEIR Total Index Report that indicated growth of the trade show industry declined during the fourth quarter of 2016.
Driven by a 1.8 percent drop in real revenues, the performance of the industry posted a modest year-on-year decline of 0.4 percent, after 25 consecutive quarters of year-on-year growth.
"The decline was a temporal set back as economic fundamentals still point to moderate growth for the exhibition industry" said CEIR Economist Allen Shaw, Ph.D., chief economist for Global Economic Consulting Associates.
The dip occurred only… more
Feb 26, 2017
Using freelance or contract labor isn’t new to the trade show industry. Contract floor managers, for example, have been a staple of the show business for decades. But as freelance work becomes a more popular option and a go-to resource for companies in the general economy, it’s likely to be a more acceptable and accessible option for both organizers and suppliers in the exhibition industry. In this week’s #Expochat, Michelle Bruno will lead a discussion on the challenges and opportunities associated with freelance workers. Here are the questions:
How do you define a freelancer/contract worker… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.