Feb 02, 2017
By Elizabeth Johnson
Meetings and events are not immune to crises. Everything from severe weather/natural disasters to protests to a tragic accident can affect an event and require immediate and confident communication with attendees, the media and other stakeholders.
And, while many events and the venues in which they reside have operational crisis plans in place, far fewer have communication strategies prepare ahead of time.
“I found that about half of my clients who hosted larger events (500+ attendees) did not have an adequate crisis communication plan prepared for their events,”… more
Feb 01, 2017
With the stroke of a pen last Friday, President Donald Trump put in place an Executive Order calling for the ban of Syrian refugees entering the U.S. for the next four months and anyone from six other countries - Iran, Iraq, Libya, Somalia, Sudan and Yemen – would not be permitted into the United States for the next three months.
The action not only created chaos at airports as people were detained, even some who were holding Green Cards, but also protests erupted in several locations.
With thousands of trade shows annually held in the U.S., many of which bring in international visitors… more
Feb 01, 2017
As the largest biannual U.S. trade show for the global retail fashion industry, MAGIC is known for staying ahead of trends, while continually revamping, expanding and refining its showfloor offerings.
Its upcoming event, set for Feb. 20-23 at the Las Vegas Convention Center and the Mandalay Bay Convention Center, will be no exception as it unveils a new African Pavilion and a refreshed women’s fashion showcase.
Owned and produced by UBM Fashion Group, the massive show attracts tens of thousands of attendees from more than 80 countries to Las Vegas every February and August. In 2015 alone,… more
Jan 31, 2017
Ed Several, formerly senior vice president and general manager of PGA Worldwide Golf Exhibitions, has been tapped for a new role as senior vice president, integration and commercial optimization–Reed Exhibitions Americas.
In his new role and during the transition, Several will continue to assist with relationships and long-term strategy on events from his previous portfolio and will be reporting directly to Hervé Sedky, President of Reed Exhibitions Americas.
“Ed Several’s sustained success over the past 12 years in elevating the value of the PGA Shows portfolio, plus multiple additional… more
Jan 30, 2017
These days, incentivizing attendees to attend your trade show isn’t always a simple or easy feat. That’s why creative, customized attendee marketing efforts can be key in not only drawing your audience to the show but in also bringing them back year after year.
But, with all the “noise” multiple shows are making as they vie for attention, getting your voice heard among the fray can be a challenge. So, what are professional event marketers doing to separate themselves from the pack when it comes to attracting new and returning attendees to the shows they represent?
To answer that… more
Jan 26, 2017
One of the largest trade show companies in the U.S., Emerald Expositions, is exploring a possible sale that would value the company at $2 billion, according to a Jan. 25 news report from Reuters citing unnamed sources.
Private equity firm Onex, which owns Emerald, has brought on Bank of America to manage the sale process of Emerald, the sources said.
David Loechner, president and CEO of Emerald Expositions, declined to comment.
Onex bought Nielsen Expositions, which was renamed Emerald Expositions, in June 2013 for $950 million.
Since then, Emerald rapidly expanded its portfolio with… more
Jan 25, 2017
In a mere eight years, U.K.-based Informa PLC’s Global Exhibitions division has grown from a $100 million company in annual revenues with its business primarily focused in the Dubai region to now a $600 million company in annual revenues, as estimated by Deustche bank for 2017, and shows being held in countries all around the globe.
Approximately half of Informa’s core business is in the United States, after a series of high-profile, strategic acquisitions, including the Hanley Wood Exhibitions portfolio, the FIME medical trade show based in Florida and the Penton portfolio of shows that… more
Jan 25, 2017
As the trade show industry keeps on growing, shows and suppliers continue to find new ways of working together.
CNTV (Convention News Television) recently signed a trio of contracts, two of which expand on existing business and the third picking up a new client.
As an expansion of a threeyear deal to produce onsite, sameday video updates at the Automotive Aftermarket Products Expo (AAPEX), CNTV will now produce AAPEX TV yearround.
“Our customers love it,” said Mark Bogdansky, senior director of Meetings and Events for the Auto Care Association. “When we decided to enhance the AAPEX TV… more
Jan 24, 2017
Make: and Reed Exhibitions are partnering up to launch Maker Faire Chicago 2017. Set for April 22-23 at McCormick Place, the two-day, family-friendly event will be collocated with the Chicago Comic and Entertainment Expo (C2E2).
Co-founded in 2006 by Maker Media, Maker Faire festivals gather together tech enthusiasts, crafters, educators, tinkerers, hobbyists, engineers, science clubs, authors, artists, students, and commercial exhibitors to celebrate innovation, creativity and hands-on collaboration across the spectrum of science, engineering, art, performance and craft.
Upon its debut,… more
Jan 23, 2017
The Healthcare Convention & Exhibitors Association will be hosting the 2017 HCEA Healthcare Marketing Summit Jan. 25-26 at the Hilton Old Town Alexandria in Alexandria, Va.
“I’m really looking forward to this year’s Summit to experience the great program put together by our volunteers and staff,” said Don Schmid, HCEA President.
He added, “Of course, one of the great benefits of HCEA and specifically the Summit is to network with other members and gain valuable industry insights from those that I would not normally run across in my daily job. This is sure to be a… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.