Nov 10, 2018
The days of mass marketing with a “one size fits all” message are over! Event and trade show marketers are getting more and more savvy on how to use audience intelligence to craft effective messages to drive participation.  On this week’s #Expochat, set for Nov. 14 at 1 p.m. ET, join Terence Donnelly of Experient and other experts, as we address the following questions: What are the current methods of marketing events to audiences? How can these marketing methods be augmented to be more personalized to their audiences? Associations have a treasure trove of member data. How can this be… more
Nov 09, 2018
The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Technology Association (CTA), owner and producer of CES, have expanded their North American business partnerships by establishing an official Memorandum of Understanding (MOU) between the World Trade Center Las Vegas and the World Trade Center Saskatoon in Saskatchewan, Canada. The agreement, signed last month during a ceremony at the 2018 World Trade Centers Association (WTCA) Annual Member Seminar in New York City, marks the first of its kind between WTC Las Vegas and a Canadian-based WTC entity. Through the… more
Nov 08, 2018
SmithBucklin, an association management and services company, has acquired 360 Live Media, an association-focused, live-event experience design agency with full-service marketing capabilities. 360 Live Media has redesigned dozens of association meetings, and has also created innovative, first-to-market events. Both SmithBucklin and 360 Live Media are at the forefront of how associations are rethinking their live events in order to create value, generate non-dues revenue, and foster loyal communities of engaged members. The two firms will work together to serve existing clients and the… more
Nov 08, 2018
Last month, NYC & Company, New York City’s official destination marketing organization and Discover Puerto Rico, Puerto Rico’s newly established destination marketing organization, signed a first-ever partnership to boost tourism between the two destinations Formalized at a press conference on Oct. 23 at El Museo del Barrio in Manhattan, the new one-year city-to-island alliance includes a collaboration agreement between Puerto Rico and New York City; the exchange of marketing assets to boost reciprocal travel; the sharing of best practices in tourism marketing and management, and the… more
Nov 07, 2018
On the heels of its recent merger with AmericasMart in Atlanta, International Market Centers has announced a new executive leadership team and a preview of its long-range plans for its furnishings, home décor, gift and apparel Markets and continued capital investment. Boasting more than 150 years of collective experience in the gift, home furnishings and apparel industries, IMC’s new executive team includes:  Greg Avitabile, Executive Vice President, Operations Dorothy Belshaw, Executive Vice President, Chief Marketing and Digital Officer Scott Eckman, Executive Vice President, President… more
Nov 01, 2018
David Loechner has stepped down as president and CEO of Emerald Expositions and as a member of the company’s Board of Directors, effective as of the close of business on November 8.  Emerald CFO Philip Evans will serve as interim president and CEO until a permanent replacement is chosen, while Loechner will stay on with Emerald as an employee through December 31, working closely with Evans and the company’s leadership team to ensure a smooth transition. “After more than 35 years with Emerald and its predecessor companies, this was a difficult decision to make, however, I believe that the… more
Nov 01, 2018
For another year in a row, the ASSEMBLY Show wrapped up its annual Conference and Expo boasting upticks in attendance, exhibiting companies and expo space. Held Oct. 23-25 at the Donald E. Stephens Convention Center in Rosemont, Ill, the 6thedition of the show for assembly technology, equipment and products attracted nearly 9,000 registered manufacturing professionals and 318 exhibiting companies – participation increases of 12 and 15 percent, respectively, compared to 2017.  Besides its popular education program, the ASSEMBLY Show boasted the largest exhibit hall in its history at 88,000… more
Oct 31, 2018
We all want to have experiences that we feel are worthy of sharing with others and that we look back on with positive feelings. Traditionally, those experiences haven’t been found at trade shows. While a good place to get business done, the standard model trade show – aisles of pipe and drape and dozens of lecture rooms – is not as strong when it comes to creating a lasting impression. Today, however, the model is changing at events of all sizes. Krista LeZotte, senior manager of conferences at ASAE says that making an event memorable is the best way to capture attendees’ attention both… more
Oct 30, 2018
More than 24,000 printing technology industry professionals converged in Las Vegas to celebrate the final SGIA Expo, which the Specialty Graphic Imaging Association will be transforming into PRINTING United in partnership with NAPCO Media next year. Held Oct. 18-20 at the Las Vegas Convention Center, the annual trade show and conference not only boasted robust attendance but also a sold-out expo, with 612 exhibitors spanning a 279,000 net square foot floor, special showfloor activities, 72 educational sessions and a host of networking events. Last year, SGIA Expo welcomed more than 19,300… more
Oct 29, 2018
U.S.-based audio-visual and live event company PSAV has acquired FMAV, an audio-visual and live event production company in Canada.  The transaction broadens PSAV’s reach into another region, as well as expands its overall capabilities.  Terms of the transaction were not disclosed. FMAV CEO Bill Brown and his senior team will remain in place and continue to execute on their growth plans, now in partnership with PSAV. “FMAV is an ideal addition to the PSAV group of companies due to its event production expertise and strong alignment to our purpose and mission,” said Mike McIlwain, CEO for… more