By Elizabeth Johnson
Since the first website went live 27 years ago, websites have become a standard piece of the marketing pie. Consumers have adapted to this “new normal” and expect organizations they interact with to have one that enables them to find everything they’re looking for at any given moment.
“The website is a very important marketing tool for Digestive Disease Week,” said Alison Moser, DDW director of marketing. “Not only is it the hub for abstract submitters, exhibitors and attendees to find important information, we also conduct retargeting… more