News
Feb 09, 2016
The 47th Hong Kong Fashion Week for Fall/Winter, organised by Hong Kong Trade Development Council (HKTDC), was held from 18th to 21st January at Hong Kong Convention and Exhibition Centre (HKCEC). The show featured over 1,500 exhibitions from 22 countries and regions. During the fair, around 30 supporting events were organised including fashion shows, industry seminars and networking events.
The four-day event attracted nearly 18,000 buyers. The organiser recorded a significant increase in buyers from emerging markets, such as India, Malaysia, the Philippines, Thailand and Vietnam. HKTDC… more
Feb 09, 2016
The Thailand Convention and Exhibition Bureau (TCEB) announced new strategy to boost its domestic MICE (D-MICE) in response to the Royal Thai Government’s policy on stimulating domestic economy.
TCEB will continue its “Meeting in Thailand” campaign with the launch of new destination cities, strategic marketing promotions and expanding MICE cluster by reaching out to neighbouring countries, especially Cambodia, Laos, Myanmar, and Vietnam.
To diversify D-MICE revenue to all regions, TCEB will emphasize new destinations for domestic MICE events. TCEB will highlight the capability of each… more
Feb 09, 2016
Reed Exhibitions, a global event organiser, has finalized its partnership to co-organize Franchise Seoul with COEX, a Korean venue owner and exhibition organizer. This strategic deal brings the show into Reed’s growing global portfolio of franchise events.
Franchise Seoul is a leading large-scale exhibition for entrepreneurs, start-ups, global brands, and business franchisors and franchisees. The 2016 event will be held from 3rd to 5th March 2016at COEX.
The show was launched in 1996, as an annual event, with the food and beverage sector accounting for more than 70% of the overall space.… more
Feb 08, 2016
Music blasting from loudspeakers that pumped up the standing-room only crowd who cheered on the more than 20 contestants of the Bricklayer 500 World Championship, in which 800 bricks are placed in an hour flat, was just one of the many exciting opportunities offered to attendees of World of Concrete.
The show, which ran Feb. 2-5 at the Las Vegas Convention Center and is owned by Informa Exhibitions, was a huge hit overall, drawing its largest attendance in seven years, according to Tom Cindric, vice president at Informa.
The unaudited attendance numbers were tracking an 8-10-percent… more
Feb 07, 2016
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event.
Recently, recognizing that multichannel digital marketing is essential to reach an attendee audience, Center for Exhibition Industry Research (CEIR) organized a detailed research on the use of technology at each step of the attendee journey. The report, available as the CEIR Digital ToolKit, documented attendee use and satisfaction with organizer digital offerings, as well as at what organizers found was used extensively and… more
Feb 07, 2016
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.… more
Feb 07, 2016
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.… more
Feb 07, 2016
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event.
Recently, recognizing that multichannel digital marketing is essential to reach an attendee audience, Center for Exhibition Industry Research (CEIR) organized a detailed research on the use of technology at each step of the attendee journey. The report, available as the CEIR Digital ToolKit, documented attendee use and satisfaction with organizer digital offerings, as well as at what organizers found was used extensively and… more
Feb 04, 2016
MC² (“MC-squared”), an exhibit, event and environment design and production agency, has acquired Brand Promotions, an experiential marketing and brand activation company.
The addition of Brand Promotions expands MC²’s growth opportunities within its existing trade show and events portfolio by offering expanded experiential marketing tours capabilities, according to MC² officials.
“We’re delighted to welcome Brand Promotions to the MC² family. They are a proven leader and creative force in the experiential marketing space. They are a great, hard-working team who share… more
Feb 03, 2016
Private equity firm Sentinel Capital Partners bought Marketplace Events, which organizes home and garden shows in the United States and Canada. Terms of the deal were not disclosed.
"We are very excited about our investment in Marketplace Events," said Michael Fabian, a partner at Sentinel. "We seek to invest in niche market leaders, and Marketplace Events is the clear leader in the North American home and garden show industry.”
He added, “Moreover, the business was extremely resilient during the 2008 economic downturn and should benefit from positive tailwinds in the home remodeling and… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.