News

Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Oct 12, 2014
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”. The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps. To explain what brought about the mobile event app survey, Jessie States, manager of professional development at MPI, said, “In MPI’s Future of Meetings research, mobile event apps consistently appeared as a topic of discussion and interest to industry and non-industry professionals alike. As a topic of interest to our community,… more
Oct 12, 2014
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”. The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps. To explain what brought about the mobile event app survey, Jessie States, manager of professional development at MPI, said, “In MPI’s Future of Meetings research, mobile event apps consistently appeared as a topic of discussion and interest to industry and non-industry professionals alike. As a topic of interest to our community,… more
Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Oct 10, 2014
The International Association of Exhibitions and Events has selected this year's Top Public Events to be recognized at Expo! Expo! IAEE's Annual Meeting & Exhibition on tap Dec. 9-11 in Los Angeles. The IAEE Top Public Events program was established in 2011 to honor the best consumer shows in the nation. Events that submitted applications were measured on broad criteria to include sound business practices, stability, exceptional customer service, and how the event serves the community and overall industry. With several top quality events to choose from, the judges had some tough… more
Oct 09, 2014
With business booming in the U.S., Portland, Maine-based Diversified Communications has reorganized its management structure into two leadership teams - one to support Diversified Communications’ global divisions, and another to lead Diversified Communications US. “These organizational moves will enable Diversified US to grow in the important and reliable North American market and create additional career path opportunities, while also improving corporate governance across all our divisions,” said Ted Wirth, president and CEO.  He added, “This new structure will provide additional… more
Oct 08, 2014
INDOPLAS, INDOPACK (incorporating INDOPROCESS) and INDOPRINT 2014, held recently in Jakarta, attracted more than 22,000 trade professionals from Indonesia and the surrounding region, a 20 percent increase compared to the last event held in 2012. A total of 362 exhibitors from 19 countries participated – 30 percent more than in 2012. The three exhibitions showcased a range of the latest technology and equipment for the plastics, packaging, processing and printing sectors. “It is very encouraging to see such a notable increase in exhibitors and visitors at the three exhibitions. This is a clear… more
Oct 08, 2014
With less than a month to go until Intertextile Shanghai Apparel Fabrics – Autumn Edition 2014, more than 3,500 exhibitors from 32 countries and regions already have been confirmed to take part in the fair’s 20th anniversary edition.   To meet the strong demand in the industry for eco-friendly and sustainable products, technology and services, the All About Sustainability zone returns to the fair again, expanding this year by 148 percent, with a total of 32 exhibitors taking part. The zone has been split into two sections: an Educational Zone and ecoBoutique display area. The former… more
Oct 08, 2014
More than a week after students took to the Hong Kong streets demanding that Chief Executive C.Y. Leung step down from his post, as well as for full democracy and voting rights, the protest groups are much smaller and have not impacted the exhibition industry in the city, according to the Hong Kong Exhibition & Convention Industry Association. The protests began when three pro-democracy student leaders were arrested after a class boycott and their supporters were tear gassed. Tens of thousands of protestors flooded the streets as a result.  “HKECIA wishes to confirm to all… more
Oct 08, 2014
Reed Exhibitions has joined forces with Korea-based K.Fairs Ltd. on Kormarine, Korea’s largest international maritime industry event that has attracted more than 1,000 exhibiting companies and 40,000 visitors from 70-plus countries. “As the third largest economy in Asia, we recognize that Korea houses huge market potential. Kormarine is Reed’s debut into the nation’s burgeoning maritime industry,” said Mike Rusbridge, chairman and CEO of Reed Exhibitions. He added, “Reed is optimistic we will rapidly expand our Korean presence even further in future.” Kormarine, an international marine… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.