Industry Unites to Spotlight the Power of Global Exhibitions
Trade show, exhibition and the event professionals took a moment to celebrate the industry’s worth and influence before a grand kickoff of shows begins to flood the global marketplace.
Trade show, exhibition and the event professionals took a moment to celebrate the industry’s worth and influence before a grand kickoff of shows begins to flood the global marketplace.
As the tourism industry gears up for a bullish recovery, Destinations International, the global trade association for destination organizations, has been busy forming a new alliance while shoring up an existing partnership in preparation for better times ahead.
As business event and trade show professionals grapple with the decisions surrounding virtual, in-person or hybrid, exhibitor dissatisfaction may tip the scales. That is problematic.
Experience Kissimmee Senior Director of Meeting Sales and Services Michelle Moore couldn’t believe her ears at a recent meeting at the Gaylord Palms Resort and Convention Center
Michelle Mason, a champion of associations for more than 20 years, has been named new president and CEO of ASAE, the organization’s board of directors announced on Tuesday. Mason, who assumes her position on September 1, succeeds Susan Robertson.
A large majority of events will have a blend of digital and in-person elements this year. Many event professionals expect this to be the case going forward. After that, there is a mix — or dare we say “hybrid?” — of opinions, confusion and certainty, according to a recent Swapcard survey studying hybrid events.
The biggest takeaway is that three-quarters of the 364 respondents say they are planning to have virtual components of their program, but 30% don’t know how to define hybrid events.
With things looking more optimistic for a return to in-person interactions in 2021, it’s natural to wonder what will happen with large gatherings and events. Companies were forced to move online in 2020, which disrupted their existing in-person event marketing strategies. It might be difficult to imagine “returning to normal” at this time, but plenty of people are ready to get out of their houses and do something different.
As the industry continues its gradual progress toward a full recovery, event organizations, destinations and venues are inking new deals and extending existing relationships as they gear up for an acceleration in business. Take a look:
Like much of the events industry, Denzil Rankine, executive chairman of AMR International, will have his eyes on World of Concrete
Heather Russell is the Event Operations Director at Seven Events Ltd, a leading online event platform offering corporate event management and venue finding services in the UK. She has been with the company since its formation, helping to build and lead our fantastic team ever since.