How and Why Event Swag Is Starting to Make a Comeback
If a booth stacked with free knickknacks to take home is Exhibit A that trade shows are bouncing back, then PMSI Promos President Marty Bear’s hotel closet is a close second.
If a booth stacked with free knickknacks to take home is Exhibit A that trade shows are bouncing back, then PMSI Promos President Marty Bear’s hotel closet is a close second.
Soon after founding Meetaway three years ago, Scott Barnett conducted research for how his platform could work best for conferences. All it took was one question, asked pre-COVID: What is your favorite part of an event? About 90% of respondents cited one-on-one hallway meetings — impromptu or pre-planned.
“There’s something magical about that one-on-one conversation,” said Barnett, who has built his product to “take that magic moment and run an entire networking session around that.”
Two shows in major metropolises surpassed expectations, demonstrating that the need to reconnect is a powerful propeller for an industry looking to rebound. It is striking that both JIS Miami and the Dallas March Market welcomed participation that exceeded pre-pandemic levels. Here, we look at how the marketing, planning and execution of safe events proved persuasive to large crowds.
I love college football. The passion, the pageantry, the roar of the crowd. Few things come close to the excitement reserved for Saturday afternoons in the fall.
Always a great opportunity to celebrate the importance of face-to-face gatherings big and small, Global Meetings Industry Day takes on added significance this year.
As hotels, restaurants and venues begin to reopen, we’re all imagining what post-pandemic events will look like. Many businesses and trade associations have publicly released reopening plans to inspire public confidence and help other businesses learn best practices.
As manager of engineering services at Detroit’s TCF Center, Al Vasquez is typically responsible for directing and managing the maintenance of the venue’s buildings, grounds, equipment and utilities. He works to keep the facility compliant with local building codes and Occupational Safety and Health Administration regulations while assisting customers with their facilities requirements.
The Herculean efforts of the events industry to adapt during the pandemic will be rewarded at the Event Technology Awards. Organized by Event Tech Live, nominations for the ninth annual awards launched on April 1 and run through July 31.
Awaiting a renaissance of the events industry, Explore St.
With myriad U.S. convention centers launching health and safety programs as COVID vaccination rollouts pick up steam across the country, venues are starting to welcome scaled-back trade shows and events. The Cobb Galleria Centre in Atlanta is such a host venue.