Experts & Opinions
Jul 30, 2014
The Electronic Entertainment Expo (E3) is the world’s premier exhibition for the gaming industry. The show is sponsored by Entertainment Software Association (ESA), which is the U.S. association dedicated to serving business and public affairs needs of companies, publishing interactive games for video game consoles, handheld devices, PCs and the Internet; and is managed by IDG World Expo.Each year, without fail, E3 draws tens of thousands of professionals (47,000+) to experience the future of interactive entertainment. Some of the most influential people who lead the most… more
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Jul 27, 2014
I write many articles on social media, content marketing and how to engage with your customers, which are all great strategies for shows, exhibitors, and attendees to educate and generate new leads. All of these initiatives are viable and aimed to deliver quicker results. Now, I would like to focus on a more “under-the-hood” or long-term internal workings strategy to keep people coming back well after the show has ended using SEO. Most people are under the impression that search engines deliver answers, when in fact, they deliver search results that you can control, allowing you to come up… more
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Jul 22, 2014
A powerful message I received early on in life about time management is that it doesn't matter if you wear a $10,000 Rolex or a $29 Mickey Mouse watch - we all have 24 hours in a day. And, for the new Smart Phone generation, who no longer wear timepieces, the point is the same - we all have the same 24 hours - no more, no less and you can't buy time, sorry Rolex!So why do we feel less productive at times and more productive at other times? A lot of this has to do with priority alignment. The key being that we align our priorities (the most important task) to our desired outcomes (… more
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Jul 21, 2014
You probably have heard the question many times: “Why exhibit at trade shows?” And you’ve likely answered the question from the standpoint of how trade shows help your company in the marketplace. Yet there’s a lot more to it than that.Here are 4 sets of benefits trade shows offer, at all levels of your professional life:How Trade Show Helps You: Whether you are working your trade show booth, attending keynote sessions, or just meeting people in the aisles, trade shows provide a fertile ground for advancing your career. You learn more about your clients, prospects… more
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Jul 21, 2014
It's easy to get caught up in the latest and "greatest" in technological gimmickry. However, the tried-and-true methods still work, and you shouldn't overlook them when it's time to promote your trade show displays.After all, direct mail is still one of the most-used methods for trade show outreach, accounting for an average of 30 percent of trade show attendees' ad spend.Further, direct mail offers several distinct advantages over electronic communications. Even in this age of always-online customers and consistent beeping distractions, plain ole' "snail mail" is still a highly… more
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Jul 14, 2014
As the event industry continues to adopt and grow its digital presence through various social networks, we always need to zero-base and remember why we are doing it. First off, it allows organizers and everyone at the show to interact with everyone else on multiple levels for lots of different reasons in basically real-time like never before. Below are a few reason why your show needs to go digital:
1. Customer service and feedback
Shows are busy, people are running around and things tend to go wrong sometimes – this is where twitter can be amazing! If you have an active account,… more
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Jul 14, 2014
Woody Allen gave a very memorable quote to the New York Times in 1977, saying “showing up is 80 percent of life.” This seems to be still true today, where many times the key to a great attendee engagement is the act of being present. So, how can you ‘show up’ at your next trade show?
No distractions: First and foremost is to eliminate distractions when you are working your booth. This includes, but is not limited to, cell phones, drinks/food, laptops and side conversations. Why is this important? It is very difficult to split your focus and have a genuine engagement… more
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Jul 07, 2014
In the past (almost) nine years of covering the trade show industry for first Tradeshow Week magazine and now Trade Show News Network, I have lost count the number of times I have read short-sighted, ill-informed and one-sided articles, op-eds, etc., about a city’s choice to build or expand a subsidized convention center or an adjacent hotel.
Most recently, I read an op-ed written by Steven Pearlstein for The Washington Post that lambasted the opening of a new headquarter hotel – Marriott Marquis – next to the Walter E. Washington (D.C.) Convention Center.
His op-ed hit all… more
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Jul 04, 2014
Trade shows are opportunities, as we all know, and it's critical to know how to make the most of them for success.
Spend time researching the event ahead of time to find out what your competitors are doing is essential and how you’re going to drive traffic to your tradeshow booth is a requirement.
Head into the event with clearly stated goals and a well-designed booth and presentation. Once you're there, use these tips to leverage the event for your business' success.
1. Stay Upbeat
It's easy to get discouraged when person after person walks by your trade… more
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Jun 28, 2014
There’s no doubt that by now, you’ve heard of content marketing. Maybe you’re even in the process of implementing it for your own business. Being in marketing myself, the concept had been on my radar for some time.
However, it wasn’t until taking part in a particularly enlightening #Expochat (I find myself repeating this sentence quite often) earlier this year on content marketing for shows/exhibitors that I realized the power it held for trade shows.
As attendees continue to expect more from their trade show experience than a sales pitch, exhibitors have to be ready… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.