Experts & Opinions
Jun 28, 2014
You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws:
1. Know why you exhibit before you do anything else
Just as intent is an important factor in the law, it’s essential in exhibiting. Too often exhibitors reserve a booth at a show without knowing why they are going in the first place. Without the guiding light of an overriding goal, they can’t shape their exhibit to… more
Comments (0)
Jun 21, 2014
Why do B2B buyers continue to attend trade shows by the tens of millions, rather than make all their purchases online? Because they want to meet you face to face, to see for themselves what the people who work for your company are really like, and if your company is trustworthy enough to do business with.6-reasons
Well, attendees won’t trust your company if your booth staffers do these 6 things:
1. Your staffers ignore attendees
It’s hard to believe, but far too often attendees walk into a booth and are ignored by booth staffers – maybe even your booth staffers. … more
Comments (0)
Jun 13, 2014
It’s time to think outside of the box when it comes to your next tradeshow because our industry is in need of a green makeover. There have been countless innovations in green that have led to a better, more sustainable way of life and we can take those innovations and creatively utilize them to create greener events.
Here are a few examples, but I know there are more out there and I want you to get outside the box with me and share them with us in the comments.
1. Bike Sharing -.Bike sharing has taken off in cities like Miami Beach, Boston,… more
Comments (0)
Jun 13, 2014
2010 was one of the best years of my life. Why? I graduated from college and was selected to work at one of the world’s largest sporting events, the FIFA World Cup. Many Americans don’t understand the magnitude of this event and quite frankly, I don’t blame them. The NBA,NFL, MLB and NHL are powerhouses. We look forward to the Super Bowl, the Finals, the World Series and the Stanley Cup (amongst others, I know, but these are the most talked about, in my opinion).
Americans tend to forget the global reach of soccer.… more
Comments (0)
Jun 07, 2014
Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes. Your marketing dollars can generate profitable sales leads at trade shows, but not if you trip into these 5 common pitfalls:
1. Focusing On Logistics But Ignoring Marketing
Trade shows require an attention to detail and awesome organization skills. But if marketing is ignored, you may get a dull display delivered on-time to an empty booth at the wrong show. The pitfall here is that because the logistic needs must be attended to, the… more
Comments (0)
Jun 06, 2014
In my last blog about Near Field Communications(NFC) I mentioned that the industry is watching to see if Apple will throw its weight behind NFC or Bluetooth® Low Energy (BLE) technology.
Bluetooth Smart, and iBeacon™ all refer to Bluetooth low energy wireless technology. It consumes only a fraction of the power of classic Bluetooth radios, expanding wireless to devices like watches, toys, gaming devices, and more. Plus, they could go as long as a year on one charge!
Of course, for event marketers, the goal is to increase engagement and drive ROI. Sensor… more
Comments (0)
May 31, 2014
To tweet or not to tweet, that is the question! Tweeting, for the sake of tweeting, at a show is fine, but you can add a lot more value if you tweet about relevant things. Most people come to a trade show to find new products, services, and/or ideas, and now that we are in the digital age, people are looking more and more to social networks like Twitter to find news from other people.
It is time to step-up and be the one to tweet something that is interesting. If you have something to share, use the conference hashtag (#), so others can find it easily.
Shows have so much news and information… more
Comments (0)
May 31, 2014
Knowing where to direct your efforts will help you get more customers who actually want to buy your products. This often leads to a big question. Should you focus on trade shows or cold calling? Here are 4 reasons that trade shows almost always come out on top.
Cold Calling Annoys People
Consider the mindset of people who get unexpected phone calls. They're either working, eating dinner, spending time with family, or engaged in other activities. They aren't sitting there waiting for you to give them a sales pitch.
When you cold call someone, you… more
Comments (0)
May 25, 2014
Did your mother ever tell you that you need to hang out with the right crowd, and more importantly, you need to avoid hanging out with the wrong crowd? Not only was your mother right, but her sound advice applies to trade show exhibiting as well … there is the right crowd, and there is the wrong crowd. Not all trade show crowds are created equal!
One of the biggest mistakes trade show exhibiting novices can make is thinking “the more the merrier” and believing that the key to having a successful trade show booth is just attracting the biggest crowd you possibly can in your booth.… more
Comments (0)
May 24, 2014
You have probably heard that it is important in the event industry to be genuine. And while that makes sense, many sales people hold back a bit.
When it comes to your staff at your trade show booth, the need for a genuine interaction is vital.
Attendees are purchasing from you as well as the company. This key point is oftentimes missed. When an attendee comes into your booth, the staff on the show floor become the embodiment of the company. So, the attendee is deciding to purchase based on the interaction of an individual sales person as a representative of the… more
Comments (0)
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.