News

Jan 09, 2015
In the past few weeks, our inboxes have been inundated with predictions and trends for 2015.  At a2z, we have tuned in to what the experts are saying, and a picture is emerging of the shape that content sharing and marketing will take in 2015. Previously Content was King, but if this was still the case, then we would have many, way too many, rulers. 2015 will require brand owners to not only share content with target audiences, but also present it in a way that breaks through the clutter. Four ways to make your content count that will be big this year: 1.Video Video is easier and faster… more
Jan 09, 2015
The Consumer Electronic Association’s partnered with Radius Networks at the 2015 CES show last week on a new navigation system for attendees, powered by Bluetooth Low Energy (BLE) beacons. The navigation system, which was accessible through the CES app, provided attendees with directions to exhibit locations within CES Tech West and Tech East.  In total, the navigation system covered an estimated four million square feet of space.    “CES is all about innovation and leveraging next-generation technologies,” said Karen Chupka, senior vice president,… more
Jan 09, 2015
The Consumer Electronic Association’s partnered with Radius Networks at the 2015 CES show last week on a new navigation system for attendees, powered by Bluetooth Low Energy (BLE) beacons. The navigation system, which was accessible through the CES app, provided attendees with directions to exhibit locations within CES Tech West and Tech East.  In total, the navigation system covered an estimated four million square feet of space.    “CES is all about innovation and leveraging next-generation technologies,” said Karen Chupka, senior vice president,… more
Jan 09, 2015
In the past few weeks, our inboxes have been inundated with predictions and trends for 2015.  At a2z, we have tuned in to what the experts are saying, and a picture is emerging of the shape that content sharing and marketing will take in 2015. Previously Content was King, but if this was still the case, then we would have many, way too many, rulers. 2015 will require brand owners to not only share content with target audiences, but also present it in a way that breaks through the clutter. Four ways to make your content count that will be big this year: 1.Video Video is easier and faster… more
Jan 08, 2015
The good news is that of companies polled for UFI, The Global Association of the Exhibition Industry’s 14th Global Barometer Survey, the majority of them have seen positive turnover since 2011. However, 41 percent of those surveyed didn’t think the worldwide economic crisis was over as of yet. In addition, while there were profits in 2014, less than one company out of two saw annual profits rise more than 10 percent. “In a globally fragile economic environment, the exhibition industry continues to demonstrate a fairly good performance, except in some countries with specific current issues,”… more
Jan 06, 2015
The American Society of Association Executives held its 2014 CIO Pre-Conference Workshop and Technology Conference & Expo Dec. 15-17 at the Gaylord National Resort & Convention Center at National Harbor, Md. With a total of 1,203 total participants, this year’s event was one of the highest attended conferences in its history. Participants took part in 30 high-level practical education sessions within five pathways, a sold-out Expo Hall and learned about new technologies and how they could possibly use them within their organization. The final attendance breakdown for this year’s… more
Jan 06, 2015
New and returning exhibitors of the Automate 2015 show already have secured more than 150 percent of exhibit floor space, compared with the last show in 2013, according to the Association for Advancing Automation. Automate 2015, which takes place March 23-26 in Chicago, Ill., recently was named one of the “Top 10 Manufacturing Shows” in the United States.  “Today’s automation industry is rapidly growing with new innovations, markets and technology,” said Jeff Burnstein, president of A3. He added, “The growth of Automate 2015 reflects the… more
Jan 06, 2015
Several thousand convention managers and suppliers to the industry will be heading to the Windy City’s McCormick Place Jan. 11-14 to take part in the Professional Convention Management Association’s annual Convening Leaders event. This year will have a lot to live up to, with last year’s event in Boston drawing the highest attendance in the event’s history, nearly 4,000 attendees. Chicago is a major base for associations, so there likely will be once again a huge turnout to this year’s event. Convening Leaders kicks off Sunday with an opening party – Hyde Away Chicago – at the Museum of… more
Jan 06, 2015
Last year was a good one for Atlanta, with the city’s convention and visitors bureau unveiling that the city not only had a record number of citywide conventions, but it also hit milestones in hotel occupancy. Atlanta hosted 21 major citywides in 2014 that generated more than $750 million in direct economic impact and drew nearly a million convention and event attendees, according to the Atlanta Convention & Visitors Bureau. By year-end, occupancy levels for Atlanta neared 70 percent, a high not seen in the city in more than a decade. As of November 2014, Atlanta ranked No. 1 for the… more
Jan 04, 2015
The IMEX Group, organizers of the annual IMEX in Frankfurt and IMEX America trade shows for the global meetings, incentive travel and events industry, have identified four key trends for the year ahead in the meetings and trade show industry.   Whether it’s being more ‘playful’, the further integration of apps into an event, meetings’ formats evolving to possibly even go outside and creating a healthier attendee at events, all four ideas are sure to continue to appear throughout 2015. ‘Play’ Gives New Meaning to Profit 2014 was the year that ‘play’ as a tool for unlocking creativity and… more