News
Apr 13, 2023
As the world gets ready to celebrate Earth Day on April 22, Trade Show News Network (TSNN) caught up with the Joint Meetings Industry Council (JMIC) Executive Director Alexander Alles to find out the latest on Net Zero Carbon Events (NZCE), an initiative to connect the events industry globally to the rapidly growing movement toward net zero by 2050. Alles was appointed to the newly created position in August 2022 to oversee the initiative as part of his duties.
When was the initiative launched?
In Nov. 2021, world leaders met in Glasgow, Scotland, at COP26 to present how their countries… more
Apr 12, 2023
Conference and trade show organizers often experience high volumes of routine questions from attendees in the months and days before their events, just as the organizer is the busiest with logistics and production work. With all the recent hype around generative AI tools like ChatGPT, it’s worth exploring how generative AI can help event organizers. Mindverse, the developers of MindOS, have created a generative AI tool that has big potential in the MICE industry.
This tool lets organizers create customized AI beings that can serve as chatbots and virtual assistants to answer commonly asked… more
Apr 11, 2023
The U.S. B2B exhibitions industry is continuing a robust rebound and demonstrating a continued improvement in Q4 2022 from the previous 11 quarters, according to the Center for Exhibition Industry Research’s (CEIR) 2022 Fourth Quarter Index results, which was released in late March.
Figure 1: B2B Exhibition Industry Cancellation Rate, %
The cancellation rate for in-person trade shows and events dropped to 1.3%, a substantial improvement compared to 97.9% in Q4 2020 and 14.8% in Q4 2021. This relatively low cancellation rate and the continued improvement in metrics outcomes for completed… more
Apr 10, 2023
Attendees and exhibitors are continuing to eagerly return to in-person trade shows, and the momentum of many B2B events and the industries they serve appear to be showing no sign of slowing down. Case in point: The ARA Show and Intersolar North America (ISNA) and Energy Storage North America (ESNA), which took place on opposite sides of the U.S. during the same week in Orlando, Fla., and Long Beach, Calif., respectively. Here’s a summary of these two successful events and what show organizers say was the secret to their robust attendance this year.
The ARA Show 2023
Upon the completion of… more
Apr 07, 2023
Leading global event company Freeman has entered into a strategic partnership with Zenus, a top provider of behavioral analytics for events and retail, to introduce a service that gives show organizers cutting-edge tools to measure attendee sentiment and engagement.
With Zenus’ ethical artificial intelligence (AI)-based behavior mapping, Freeman’s customers will receive aggregated and anonymized data around dwell time, sentiment and attendee activation. This metadata can be translated into actionable insights for exhibitor and sponsor ROI and future event planning.
Freeman chose Zenus as… more
Apr 06, 2023
Independent trade show executives, suppliers and industry media convened March 20-23 for the 2023 Society of Independent Show Organizers (SISO) CEO Summit at the Four Seasons Hotel in Las Vegas.
The four-day event offered content on a wide variety of topics, from a global economic forecast and an update on the Net Zero Carbon Events initiative to a study on DEI at the top 20 exhibition companies and research on next-gen event-goers.
As in years past, the attendee and speaker list featured a who’s who of industry leaders (see who attended in 2023 here). The Tarsus team, which publishes TSNN… more
Apr 05, 2023
After 11 years as president and CEO of the International Association of Exhibitions and Events (IAEE), David DuBois will retire effective Dec. 31, 2023.
DuBois will lead the association through its strategic growth initiatives in 2023 and continue to build on his legacy of advancing IAEE’s mission and member community.
“IAEE is a large and diverse global association that represents a vast ecosystem,” DuBois said. “I look forward to continuing to lead the exhibitions and events industry's trade association, and over the months ahead, my goal is for IAEE to continue delivering valuable… more
Apr 04, 2023
ASM Global is upping the ante with its sustainability goals via an ambitious plan to convert its global event venues portfolio into the most sustainable on Earth. The global leader in venue and event strategy and management is in the process of launching this strategy through its corporate social responsibility platform, ASM Global Acts, and in partnership with Honeycomb Strategies, a leading sustainability consulting firm specializing in the hospitality, sport and event industries.
Beginning this year, ASM Global will dedicate its full resources to achieving measurable results throughout… more
Apr 03, 2023
Workplace culture can have a direct impact on the overall success of an organization, as it affects how employees perceive their jobs, colleagues and their employer. When staff are happy and motivated in their work environment, they tend to be more productive and engaged, as well as more likely to stay at a company long-term, thus reducing turnover and contributing to the organization’s productivity and financial success.
Contrast that with a toxic work culture that often leads to high employee turnover, low productivity and morale, as well as difficulties in attracting new talent, and it’s… more
Mar 31, 2023
E3, the world’s premier celebration of interactive entertainment, will not take place in person or digitally this year, according to an announcement by the Entertainment Software Association (ESA) and ReedPop, the show’s organizer.
Last July, ESA partnered with ReedPop, a boutique division of RX, to spearhead the long-awaited return of E3 to the Los Angeles Convention Center in 2023. The event, which was scheduled to take place June 13-16, had not been held since 2019 due to the COVID-19 pandemic.
“This was a difficult decision because of all the effort we and our partners put toward… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.