Experts & Opinions
Mar 31, 2017
Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. There is another way to stand out and to garner attention for your company and for your brand, and that is to have someone in the company speak at the event.
Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile. While you may have reasons not to speak, I would argue that there are also many benefits to your company and to you. As… more
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Mar 30, 2017
Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.
Content is a natural extension of any brand experience, whether that’s the thought leadership shared during the experience itself or content that attendees generate around an event when they are inspired and engaged. It allows for a deeper, lasting connection and creates value for attendees. It is a… more
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Mar 23, 2017
Custom displays are not supposed to cost much. But that's not what is reflected in the current market, where prices of many trade show displays are nearly equivalent to that of a house.
It still is possible to customize your trade show display without having to pay much. Here are some of the tips you can follow to avoid spending much money for your trade show displays.
You Will Need to Upgrade the Graphics
Trade show displays mostly use graphic panels that can be easily interchanged. This can allow you to promote various brands and services in between the events. For you to change your booth'… more
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Mar 22, 2017
One size fits all may work for hats, but it won’t work for events. Attendees expect event content – and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after and they’ll likely skip your event entirely if it doesn’t resonate.
So how do you speak their language, address their pain points and pique their interest?
What are Attendee Personas?
That’s where personas – sometimes referred to as buyer or marketing personas – can help. Personas are fictional representations of a particular audience… more
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Mar 18, 2017
Just like any other check-up, understanding the health of your vendors matters because you rely on them to support and execute important aspects of your business. Your event technology vendors are no exception, since the health of their company or platform does impact your entire event ecosystem.
The event technology space has been rife with layoffs, mergers and acquisitions and sun-setting of products that are currently in use by event organizers. These business decisions are not unusual, but do have an impact on your team’s strategy and goals.
So how can you protect yourself from getting… more
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Mar 15, 2017
Most marketers know that digital and event technology is a must-have for events and brand experiences. But did you know that it’s mission-critical for organizations looking to engage Millennials and Gen Z?
In fact, 53% would rather give up their sense of smell than give up their technology. With the digital stakes so seemingly high when it comes to younger audiences, how can marketers incorporate the right mix into their events and brand experiences?
Here’s a short list of event technology best practices for marketers looking to engage Millennials – while ensuring they retain all five senses… more
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Mar 11, 2017
Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”?
Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.
With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized… more
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Mar 10, 2017
The trade show is over. Now what?
Trade shows present the perfect opportunity to introduce your brand to new customers and re-engage with existing ones. Once the trade show is over, it’s important to maintain that great momentum by continuing to build on those relationships and building sales.
Here are three ideas you can use to increase sales after the trade show ends.
1. Track Leads and Stay Connected Via Email
Put all of the contacts you made exhibiting at a trade show to good use and stay in touch through the entire sales cycle. Marketing outreach via email keeps your brand relevant with… more
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Mar 02, 2017
In Globalization 1.0, which began around 1492, the world went from size large to size medium. In Globalization 2.0, the era that introduced us to multinational companies, it went from size medium to size small. And then around 2000 came Globalization 3.0, in which the world went from being small to tiny. Thomas Friedman, author and futurist
Many U.S. trade shows are having to cope with consolidation in the number of both exhibitors and attendees. Globalization is a reality and its effects can make or break a trade show depending on how organizers adapt to changing paradigms. This… more
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Feb 28, 2017
So, you’ve decided to be an exhibitor at a trade show to network with prospective buyers and discover new opportunities. This is the easy part. However, before you spend your time and money building out a booth, make sure you’re choosing the right trade show(s) for your business. Here are three quick steps to help you choose which events you need to be a part of.
Establish your goals
Are you looking to launch a new product, raise brand awareness or simply network with buyers in your industry? No matter what you wish to accomplish by being an exhibitor at a large trade show, it’s important to… more
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Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.