News

Apr 19, 2015
The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo. Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors. As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval. “What stands out… more
Apr 18, 2015
The Center for Exhibition Industry Research (CEIR) has teamed again with the Society of Independent Show Organizers (SISO) to produce its latest publication, “2015 Young Professional Exhibitor Needs and Preferences Study”.   CEIR has conducted research with young professional attendees since 2009. With funding from SISO, this first-ever initiative offers insights on young exhibitor attitudes and preferences about business-to-business exhibitions. “SISO is pleased to entrust this important exhibition industry research to CEIR with financial underwriting. Young exhibitors today… more
Apr 16, 2015
The Metropolitan Pier and Exposition Authority (MPEA) Board of Directors appointed Lori Healey as CEO of the agency that oversees Chicago’s McCormick Place. Healey comes to MPEA from the Chicago-based investment and urban economic development firm Tur Partners LLC, where she served as CEO. She succeeds Jim Reilly, who announced previously that he would be stepping down in 2015. “We are very fortunate to have someone with Lori‘s caliber of experience to lead the MPEA team during these exciting times, with construction of the event center and the headquarters hotel set to begin shortly,” said… more
Apr 14, 2015
The Center for Exhibition Industry Research released its full-year 2014 Index Report indicating that the trade show industry grew by a modest 1.8 percent last year, which was slightly less than the 2 percent originally predicted. The growth in 2014 also was 1 percentage point higher than 2013’s total growth. "We are optimistic for the performance of the industry overall this year. Economic and job growth should continue to drive expansion in exhibitions," said CEIR Economist Allen Shaw, Ph.D., chief economist for Global Economic Consulting Associates. The overall CEIR index is forecast to… more
Apr 14, 2015
At the annual business meeting lunch during the Society of Independent Show Organizer’s CEO Summit, held April 13-16 on Kiawah Island, S.C., the association’s chair, Charlie McCurdy, revealed that Exposition Development Company (ExpoDevCo) was named SISO’s new management company and David Audrain, CEO of ExpoDevCo, as new executive director.   “I’ve been humbled … I’ve been very lucky these last couple of years to have the support of SISO,” Audrain said. He added, “ … From an industry perspective, SISO provides the very best gathering for leadership to have networking and business… more
Apr 12, 2015
The International Council of Shopping Centers has added several new programs, spotlighting additional education, professional development and deal-making opportunities, to RECon 2015 on tap May 17-20 in Las Vegas.   The three-day global conference will debut a revamped educational program, a full day dedicated to professional development and the Talent Development Pavilion. RECon’s more than one million square feet of exhibiting space has expanded to include SPREE RECon, the Leasing Mall, and the Marketplace Mall – providing further ground to bolster ICSC’s estimate that approximately 50… more
Apr 12, 2015
Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life. When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand. Here are three nifty ways to drive engagement for your social media messages: 1.Embed into your event website, blog and e-newsletters Embedding… more
Apr 12, 2015
Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life. When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand. Here are three nifty ways to drive engagement for your social media messages: 1.Embed into your event website, blog and e-newsletters Embedding… more
Apr 11, 2015
The International Association of Exhibitions and Events held a sold out Women's Leadership Forum April 8 at the Washington Marriott Marquis in Washington, D.C. More than 150 attendees sold out this year's event which featured education sessions for women at all stages of their career. "We understood the need for this type of program when we created it in 2013," said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. "Nonetheless, the feedback we are receiving from attendees is really amazing, and we are very satisfied with the direction this program has taken." Here are… more
Apr 10, 2015
Phoenix Convention Center is joining the Worker Identification System (WIS) that will require a national identification badge for trade show labor starting in July 2015. Workers setting up and moving shows in and out will have to display a valid WIS badge with their name, photo and a scannable barcode. Powered by the Exhibition Services Contractors Association (ESCA), the WIS program is aimed at providing a uniform form of identification for exhibition workers in a form of photo ID badges connected to a database. The system assists venues in security for their events and can also help… more